History - Sabra Liqueurs
- Sabra is ‘The liqueur of Israel’ and Israel’s most recognizable beverage.
- Sabra was originally developed in 1963 by the Bronfman family, the Jewish owners of Seagram. It was marketed by the Seagram subsidiary, International Distillers of Israel, and distributed worldwide by Seagram, then the largest drinks company in the world. The Scottish Trading Company distributed Sabra in Israel.
- From the beginning of the 1990’s, the liqueurs were produced for Seagram by Carmel, Israel’s no.1 winery.
- Carmel purchased the brand in 2003, when Seagram was split up and sold to Diageo and Pernod Ricard.
- Sabra is the biggest selling Israeli beverage in Duty Free Shops at Tel Aviv’s Ben Gurion Airport. The Sabra Chocolate Orange Liqueur is featured as part of any collection of the world’s finest & most famous liqueurs. Sabra Liqueurs are gold medal winners in the leading spirits tasting competitions in the world. They have almost 100% distribution in any outlets selling kosher wines & spirits around the world.
- The brand is today owned 50% by Carmel Winery, from Israel, and 50% by Royal Wine Corp. from New Jersey, U.S.A.
- Sabra Liqueurs are produced by Carmel Winery at Rishon le Zion Wine Cellars, south of Tel Aviv.
- Sabra Liqueurs are distributed by Royal Wine Corp. in U.S.A., Canada and South America. Carmel Winery distributes Sabra in Israel, Europe and ‘the rest of the world.’
- There are three liqueurs: The original Sabra Chocolate Orange Liqueur; A Sabra Coffee liqueur launched in 1985 and Grand Sabra – a orange flavored brandy, launched in 2006. The Chocolate Orange is the most famous and unique; the Coffee has had rave reviews; the Grand Sabra is new – a de luxe Sabra, higher alcohol and made with brandy as a base.
- Sabra Liqueurs are produced using natural ingredients.
- The unique bottle is based on a 2,000 year old Phoenician wine flask found in a Tel Aviv museum.
- 'Sabra' is the fruit of a cactus grown in Israel and the word is used to describe native born Israelis – ‘prickly on the outside, but sweet on the inside.’
- Sabra Liqueurs are Kosher & Kosher for Passover.